Published: 2025-09-22

Articles

Study of the Influence of Brand Packaging on Purchase Decision - Evidence from Chinese market

Xin Ba (Author)
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Digital marketing impacts of live streaming platforms on customer engagement and consumer-based brand equity amongst online Chinese millennials

Sanfeng Zhang (Author)
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Adapting International Human Resource Management Strategies for Success: A Comparative Study on Approaches for UK Companies Expanding into Japan

Ruizhe Han (Author)
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Evaluation of the management of supply chain cybersecurity risks via the application of innovative technologies – The case of Walmart China Blockchain Traceability Platform

Wei Huang (Author)
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Implementing integrated supply chain help to alleviate stakeholder conflicts and enhance delivered service experience in the Chinese tourism sector for booking platforms

Yichan Li (Author)
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